The boys from Leicester, Kasabian are already popular with the footballing crowd as their songs have been used in many football ad campaigns, highlights and match promotions. They produce an indie-rock-electro sound which seems to strike a chord with the tempo of football and the excitement it creates; this is why they have recently signed a three year deal with the Barclays premier league.
Senior Adidas marketing directors claimed that 2010 has been their most successful campaign but have released no figures. Australian marketing director Simon Millar noted that it would be foolish to measure sales just yet as "most people buy their footy boots at the start of the season".
Estimated in the tens of millions of pounds, the contract will mean that the broadcasters will legally have to use the track whenever they show live Premier League games.
Sony, the record label of Kasabian hope the deal will help promote the band's third album, West Ryder Pauper Lunatic Asylum, around the world, raising their international profile. The live matches are viewed by up to 1 billion viewers so they should have no problem.
The band are no strangers to the world of football, earlier in 2010 singer Tom Meighan launched Umbro's England World Cup Kit and their music is regularly used on TV, especially Match of The Day and Sky Sports.
Although Nike made the effort to sponsor individual high profile players, they unfortunately backed the wrong horse. Their 'write the future' ad was undoubtedly the most successful viral campaign but there was one thing Nike couldn't control.
The campaign was undertaken by marketing agency Gloo who were given the difficult brief of dealing with the rigorous FIFA regulations whilst being up against sporting giants such as Nike, Adidas and Umbro, all of whom had key players sporting their own merchandise.
Senior Adidas marketing directors claimed that 2010 has been their most successful campaign but have released no figures. Australian marketing director Simon Millar noted that it would be foolish to measure sales just yet as "most people buy their footy boots at the start of the season".
Estimated in the tens of millions of pounds, the contract will mean that the broadcasters will legally have to use the track whenever they show live Premier League games.
Sony, the record label of Kasabian hope the deal will help promote the band's third album, West Ryder Pauper Lunatic Asylum, around the world, raising their international profile. The live matches are viewed by up to 1 billion viewers so they should have no problem.
The band are no strangers to the world of football, earlier in 2010 singer Tom Meighan launched Umbro's England World Cup Kit and their music is regularly used on TV, especially Match of The Day and Sky Sports.
Although Nike made the effort to sponsor individual high profile players, they unfortunately backed the wrong horse. Their 'write the future' ad was undoubtedly the most successful viral campaign but there was one thing Nike couldn't control.
The campaign was undertaken by marketing agency Gloo who were given the difficult brief of dealing with the rigorous FIFA regulations whilst being up against sporting giants such as Nike, Adidas and Umbro, all of whom had key players sporting their own merchandise.
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Puma have managed some endorsement success with their successful Puma King football boot. They narrowly missed out on producing the new Liverpool football shirt
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